The quickest way to build reader’s trust is to be transparent. Offer great value with your products and services and have a consistent communication channel, usually by email, to allow readers to get to know and like you. The more your expertise shines, the more you can build reader trust.
While some businesses have developed many barriers and protections to keep their e-mail accounts spam-free, authors should encourange treaders to subscribe to their emails that promotes their products, services and their site.
Why are authors different. Firstly they are in the business to customers (B2C) arena which requires a bit more intimacy than business to busiess (B2B) field. Business relationships tend to more professional, some might think stiff.
B2C relationships tend to want to know more about what author sites are offering and what can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen. Authors are good at uploading new books.
Sometimes books are not enticing enough though. They need a little show through clever marketing. Giveaways are ver attractive to B2C readers.
To maintain these kinds of customers; the basic element needed by authors to get reader’s trust. When your customers trust you they will reward you with their loyalty.
Many reader list owners have gone to great lengths in protecting their email accounts from spam mail.
Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.
With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through.
Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. The key here is that the reader has opted-in.
This is the basis of permission based marketing. A reader gives an author permission for them to be emailed by the author because they’ve completed the opt-in form. They want to hear from the author. They like the content they email because it’s valuable.
To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly.
The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get, spelling more profits.
Give your best content away free
Getting the trust of your clientele shouldn’t be so hard especially if you do have a lvalue giving author business.
Getting your customers trust should be based upon your expertise. Readers rely on authors who know what they are talking about.
Garner all the knowledge and information about your writing and giveaway your best content.
While some people subscribe to the notion you should charge for your best content, I follow leaders like Neil Patel and Gary Vaynerchuk and subscribe to the ‘give your best content away FREE’ stance.
Show (don’t tell) your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling.
Talk about what makes a good crime fiction book if you are a crime author. Show readers what characteristics make good characters in romance books.
You don’t have to be a big time author to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.
The best thing you can do is to start immediately to build your list. Don’t wait until you hit the ‘big time.
Provide a money back guarantee or book returns
Be customer centric. Not everybody will love your product or service. That’s natural. Provide guarantees. Don’t hesitate. Give the refund immediately.
The more satisfied customers you get, the bigger probability there is that they will recommend you.
Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in.
They will go to your site and check it for themselves and be given a chance to experience what the others have experienced from you, so make sure to be consistent in the service you provide.
Another tip in getting a customer to trust you quickly is to provide them an escape hatch. In fact it’s mandatory to have an ‘unsubscribe’ button in your emails.
Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Provide information on how to unsubscribe from the list.
Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.
The quickest way to gain the trust of your subscribers is when you are recommended by someone they trust. Trust builds your reader list. Trust builds your author business.
Trust builds your profits. There’s just one more thing to build trust; do it quickly.