As an authors the most crucial thing you must do is to have your own reader tribe.
Having an author tribe is the best asset , besides your books, that you’ll own.
Building your reader tribe requires consistent effort over a long period. The list should be bought organically, inviting readers to join your mailings. You should never buy a list. This is one of the quickest ways to be labelled a spammer.
Let’s explore the 4 most crucial ways to build your reader tribe.
Put up a opt-in form in your site. Place it also throughout your content or blog articles. Visitors don’t always come in via your home page. They may find you via a blog article.
A good form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site.
Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.
Giveaway valuable content in exchange for their email address to grow your reader tribe.. This can take the form of:
Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always.
Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you.
Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
This is in addition to your initial giveaway. It could be in the form of a monthly giveaway like free signed books, eReaders, Amazon gift cards, Starbucks coffee vouchers and so on.
I use King Sumo to facilitate all my giveaways.
Quizzes are fun. Most people like to play a quizz, but it must be short and offer good value.
A great quizz to use on your site leads readers to give you key valuable information that allows you to better serve them. In turn they receive specific content related to what they want.
Get together with mutual authors within the same genre and offer to promote each others content to their respective lists. This is a great way to grow your tribe.